{"id":3709,"date":"2017-05-26T13:25:32","date_gmt":"2017-05-26T10:25:32","guid":{"rendered":"https:\/\/www.digitalarc.gr\/?p=3709"},"modified":"2020-04-26T11:15:02","modified_gmt":"2020-04-26T08:15:02","slug":"diafimisi-sto-internet","status":"publish","type":"post","link":"https:\/\/www.digitalarc.gr\/diafimisi-sto-internet\/","title":{"rendered":"500 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b5\u03c5\u03c1\u03ce \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf internet"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd Coca Cola; \u039c\u03ae\u03c0\u03c9\u03c2 \u03b7 Sony \u03ba\u03b1\u03b9 \u03b7 Volkswagen \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7; \u038c\u03c7\u03b9 \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1. \u039a\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b1\u03c0\u03b1\u03bd\u03bf\u03cd\u03bd \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03c0\u03bf\u03c3\u03ac \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b9\u03bd\u03c4\u03b5\u03c1\u03bd\u03b5\u03c4\u03b9\u03ba\u03cc marketing. \u038c\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bf\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03bd \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c0\u03bf\u03c3\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf.<\/span><span style=\"font-weight: 400;\">\u039a\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc. \u0393\u03b9\u03b1\u03c4\u03af \u03cc\u03bb\u03bf\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03be\u03bf\u03b4\u03bf \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7. \u039a\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03b1\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u03c0\u03bf\u03c3\u03cc \u03c4\u03c9\u03bd 500 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03c5\u03c1\u03af\u03c9\u03bd \u03b5\u03c5\u03c1\u03ce \u03b1\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03c3\u03c4\u03bf internet \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03bb\u03ac \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac\u03c3\u03b9\u03b1 \u03c0\u03af\u03c3\u03c9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03b4\u03b5\u03bd \u03bb\u03ad\u03bd\u03b5 \u03c8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03cc\u03bc\u03c9\u03c2&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039c\u03b9\u03b1 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03b1\u03be\u03af\u03b1\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 $ 3,5 \u03c4\u03c1\u03b9\u03c2 \u03ae \u03c4\u03bf 4% \u03c4\u03bf\u03c5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u0391\u0395\u03a0 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf 2020 \u03b8\u03b1 \u03b1\u03b3\u03b3\u03af\u03be\u03b5\u03b9 \u03c4\u03b1 $5,8 \u03c4\u03c1\u03b9\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03c2 \u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5. \u03a4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u038a\u03bd\u03c4\u03b5\u03c1\u03bd\u03b5\u03c4 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03bf\u03c5\u03c2 \u03c1\u03c5\u03b8\u03bc\u03bf\u03cd\u03c2, \u03b1\u03bd \u03bb\u03b7\u03c6\u03b8\u03b5\u03af \u03c5\u03c0\u03cc\u03c8\u03b7, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03cc\u03c4\u03b9 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd 2008 \u03ba\u03b1\u03b9 2015 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ae\u03b3\u03b1\u03b3\u03b5 \u03c4\u03bf internet \u03c9\u03c2 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03bf\u03c5 \u0391\u0395\u03a0 \u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 (\u03b1\u03c0\u03cc \u03c4\u03bf 2% \u03ba\u03b1\u03b9 $1,2 \u03c4\u03c1\u03b9\u03c2 \u03c4\u03bf 2008 \u03c3\u03b5 4% \u03ba\u03b1\u03b9 $3,5 \u03c4\u03c1\u03b9\u03c2 \u03c4\u03bf 2015), \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd <\/span><a href=\"http:\/\/www.capital.gr\/tag\/sepe\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u03a3\u0395\u03a0\u0395<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u0388\u03bd\u03c9\u03c3\u03b7\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u039a\u03b9\u03bd\u03b7\u03c4\u03ae\u03c2 \u03a4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03af\u03b1\u03c2 (GSMA), \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03c4\u03b7\u03c2 AT Kearney (The Internet Value Chain), \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03c4\u03b1\u03bd \u03bc\u03b5 \u03bc\u03ad\u03c3\u03bf \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03c1\u03c5\u03b8\u03bc\u03cc \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 16% \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03bc\u03b5\u03c4\u03b1\u03be\u03cd 2008 &#8211; 2015. \u0393\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 2015 \u2013 2020, \u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03c2 \u03c1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 11%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u038c\u03c4\u03b1\u03bd \u03b7 \u03c3\u03c5\u03bd\u03c4\u03c1\u03b9\u03c0\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf internet \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5, \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03ba\u03b5\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bd\u03cc\u03b7\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03bb\u03cd\u03c4\u03c9\u03c2 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03ad \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2.<\/span><\/p>\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2:<\/p>\n<ul>\n<li><small><a href=\"https:\/\/www.emarketer.com\/Chart\/Total-Media-Ad-Spending-Worldwide-by-Region-2014-2020-billions-change\/187143\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.emarketer.com\/Chart\/Total-Media-Ad-Spending-Worldwide-by-Region-2014-2020-billions-change\/187143<\/span><\/a><\/small><\/li>\n<li><small><a href=\"http:\/\/www.capital.gr\/technology\/3126902\/esoda-5-8-tris-tha-paragei-i-oikonomia-tou-diadiktuou-to-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">http:\/\/www.capital.gr\/technology\/3126902\/esoda-5-8-tris-tha-paragei-i-oikonomia-tou-diadiktuou-to-2020<\/span><\/a><\/small><\/li>\n<li><small><a href=\"https:\/\/www.google.gr\/search?q=5%2C8+trilion+internet&amp;oq=5%2C8+trilion+internet&amp;aqs=chrome..69i57.7599j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.google.gr\/search?q=5%2C8+trilion+internet&amp;oq=5%2C8+trilion+internet&amp;aqs=chrome..69i57.7599j0j7&amp;sourceid=chrome&amp;ie=UTF-8<\/span><\/a><br \/>\n<\/small><\/li>\n<\/ul>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/jhyoWFobV-I?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div 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